Tell me a story about Chicago, Mr River.
For my next thought on something in the real world that could use a story I was reminded how fun it is to have a friend play tour guide when you are in a city. This past week I was in Chicago and a friend was taking me around the Magnificent Mile telling me about all the rich history. The sad thing was the lack of posts around the river that would explain exactly what she was telling me. So what if we took the river and buildings around it and made a story about it? This one would be biographical and tell the story of Chicago from the point of view of the river. You could take a bunch of different routes with this from either beginning of time to present, just the industrial revolution to now, or just present day, etc. All these would allow for you to tell what is around you that you are seeing and some history. The full story could be in a book and/or divided up among the river on posts so folks can read about it.
I even found a video on youtube that looks like an advertisement for the area already. So folks can see the value in marketing this and just giving it a different twist with my story.